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Christmas by the Numbers

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$626.1B
Holiday sales in 2015, an increase of 3 percent compared with 2014.
Source: National Retail Federation

$105B
Nonstore holiday sales in 2015, an increase of 9 percent compared with 2014.
Source: National Retail Federation

$69.1B
Total digital holiday spending in 2015, an increase of 13 percent over 2014.
Source: comScore

$929
The average amount shoppers plan to spend on Christmas gifts this holiday season, up from $882 last year.
Source: American Research Group Inc.

738,800
The estimated number of retail workers expected to be hired in the United States for the holiday season, unchanged from 2015.
Source: Challenger Gray & Christmas

25M-30M
The number of real Christmas trees sold in the United States every year.
Source: The National Christmas Tree Association

$1.1B
The value of U.S. imports of Christmas tree ornaments from China between January and September 2016. Imports from China led the way with 92 percent of the total imports of Christmas tree ornaments.
Sources: U.S. Census Bureau, International Trade Statistics

$25B
Estimated sales of toys in the United States in 2015, an increase of 7 percent over 2014.
Source: The NPD Group as reported to the Toy Industry Association

350,000 acres
Number of acres devoted to growing Christmas trees in the U.S.
Source: The National Christmas Tree Association


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