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Kroger Hopes New Shopping Service Clicks With Customers

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Some of our Little Rock readers probably have noticed all the activity at the Heights Kroger, the one at 1900 N. Polk St.

Teresa Dickerson of Kroger tells us that it’s all part of a $4 million remodel, including polished floors, upgraded décor, new check stands, a new customer service/guest care area, relocation of the produce area, relocation of the deli/bakery and all new refrigerated cases throughout the store.

It’s a logical time for the remodel with the departure of Silvek’s Bakery, which closed earlier this year.

The remodel is scheduled to be finished by spring 2017. Corco Construction of Little Rock is the contractor.

And while we had the Kroger folks on the phone, we asked about the company’s ClickList program, which allows shoppers to place orders online, choose a pickup time and Kroger store location and gather their groceries at the ClickList drive-through. It’s currently available at the Kroger at 14000 Cantrell in Little Rock and at 6929 JFK Blvd. in North Little Rock.

Jeff Evans, e-commerce manager for Kroger’s Delta Division, in which Arkansas is located, said that the ClickList program at the two stores had been “extremely well-received by our customers,” though he couldn’t immediately provide figures. The program starts small and “then grows exponentially,” Evans said. Available in Memphis for 12 weeks now, it’s growing every day, he said.

The most vocal ClickList users so far have been mothers with children, Evans said. “The comments have been, ‘It’s so nice to be able to come to Kroger and do all of my shopping in five minutes instead of going inside the store with my two children and spending hours.’”

Asked about the highly personal task of picking produce, Evans said Kroger trains its staff to choose the best, “no scratches, no bruises, no dents.”

The first three uses of ClickList are free; the service costs $4.95 per use after that.

The next stores in Arkansas rolling out ClickList are in Maumelle, the Kroger on Chenal, the Kroger Conway at 855 Salem and then the Kroger in Hot Springs. Kroger is introducing ClickList in one store in Arkansas per week.


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