Slim Chickens, the Fayetteville restaurant chain, has a new executive on board. He’s Mark Mears, chief marketing officer. Mears has spent time with Noodles & Co., Schlotzsky’s and the Cheesecake Factory.
We recently visited with him and Greg Smart, the chain’s co-founder and former CMO, and Smart, who’s transitioning to a chief brand officer role, told us Slim Chickens is working to meet its ambitious goal of 600 restaurants by 2025.
It now has 41 restaurants and should have more than 50 by the end of the year and then it’s “on pace for 40 to 50 restaurants per year for the foreseeable future.”
Slim Chickens, founded in 2003, had $50 million in revenue in 2015, and Smart said the chain was on track toward almost $100 million in revenue in 2016.